PEST is an acronym that stands for political, economic, social and technological influences on a business.
Prada is one of the most etablished luxury fashion houses worldwide 2. Prada products are known for its quality and unique designs 3. Has a strong association of luxury and premium attached to it 4.
The brand has a strong presence in and around the world 5. Good advertising and branding through print ads, online ads etc make Prada a very popular brand name 6. More than people are employed with the organization 7. Strong legacy of the brand Prada since its inception in 8.
Prada is actively involved through shows, boutiques and also makes perfumes, premium watches etc Weaknesses 1. The brand has severe competition and hence there is high brand switching 2. Fake imitation of Prada products affects the brand image and its business Opportunities 1.
Entrance in emerging markets can be tapped by Prada 2. Capitalising the digital medium to increase its reach where it is not available 3. Tie-up with fashion houses through partnerships to increase awareness 4.
Prada can collaborate with leading hotel chains, elite clubs etc whether rich people could become customers Threats 1.
Intense Competition in luxury fashion can lead to decline in Prada'sbusiness 2. Easily available substitutes can reduce profit margins 3.
Change in economy which may reduce the dependence on luxury fashion 4. Being a global brand, its business is subject to recession, economic conditions etc Prada Competition.Strategic Management of TESCO supermarket: PESTEL analysis, Porter's 5 Forces analysis, Critical success factors, SWOT Analysis, VALUE CHAIN analysis, TESCO'S strategic options, Core Competences & Cultural Web.
IINTRODUCTION The food and drink retail sector represents the largest industry in the UK, providing employment for .
Swot-Prada The Prada brand dates back to the beginning of the last century. In , Mario Prada opened a luxury store in the Galleria Vittorio Emanuele II in Milan, selling leather handbags, travelling trunks, leather accessories and beauty cases, luxury accessories and articles of value.
SWOT analysis of Prada is covered on this page along with its segmentation, targeting & positioning (STP). This pages also covers the main competitors of Prada, its USP, tagline & slogan.
Prada SWOT Analysis | Competitors & USP | BrandGuide | MBA iridis-photo-restoration.com SWOT and PESTEL are analytical tools that help identify the key external and internal factors that should be taken into account in order .
Find the latest and most comprehensive SWOT and PESTLE analysis of Luxottica Group, an Italian eyewear corporation serving the customer in premium, luxury and sports eyewear based out of Milan, Italy. It is a market leader in its segment with revenue generated of over €9 billion and a market capitalization of €46 billion.
It has over . What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth's SWOT tutorial for help.